Rainbow Campaign
Livepixel events international wanted a rebranding and a social media designer to help them create the trust for the AR/VR events experience.
Year
2021-2022
Scope
Graphic Design
Client
Live Pixel Events International
Duration
6 months
3 Challenges of the project:
- Developing a visual identity that accurately represents Live Pixel Events
International.
- Showcasing the company’s diverse range of event and marketing solutions in a clear and concise manner.
- Creating a modern and visually appealing aesthetic that aligns with industry trends.
3 highlights of the project:
- Choosing Raleway and Roboto Condensed for readability and modernity.
- Establishing a color palette that enhances brand recognition.
- Successfully created a brand design that is easy to understand and clearly
reflects the brand values.
Sustainability - Circular Designing - Material explorations - Product Design - Furniture manufacturiing - Consumer psycology - Ergonomics.
Solution of the project:
The challenge of accurately representing Live Pixel Events International was addressed through a strategic design process. The design focused on establishing a thoughtful selection of fonts and a distinct color palette. Raleway and Roboto Condensed were chosen for their readability and modern aesthetic. The color palette was carefully selected to enhance brand recognition and create a cohesive visual language. This successful approach helped to create the visual identity for the “Indradhanush 2021” PRIDE campaign. The design elements created are easy to understand and clearly reflect the brand values of Live Pixel Events International.
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